CASE STUDY
Mindshare
“I worked with Raj on crafting entries for awards – video scripts as well as written entries. Raj is fantastic to work with – his understanding of the industry was one of the key reasons we looked to work with him. He’s patient, creative and works with cultural differences, which was important for me, being in a global role. I’d definitely recommend working with Raj as his knowledge of the industry is great.”
Nisha Mishra – Marketing & Communications Associates Director, Mindshare
Client
- Part of the WPP group, Mindshare is a global media and marketing services company
Need
- A steady stream of content, including project case studies and thought leaderships articles
- Having struggled for a long time to get shortlisted for the top industry awards, Mindshare also needed our help planning and writing their award entries to a standard that would get them shortlisted
How we helped
- We developed a clear process, making it easy for us to gather key information from various team members
- We developed and managed a seamless ‘content marketing machine’, planning and producing various content
Value we brought Mindshare
- Many of our written award entries got Mindshare shortlisted for various global awards including Cannes Festival of Creativity
- Our process made sure we didn’t add time pressure to Mindshare’s already stretched team, by gathering required information in a quick, seamless way and delivering quality content on time to bolster their comms and marketing
Curious Titbit
This was really fascinating work because we got the inside track on loads of Mindshare’s campaigns including their work for Planet of the Apes, Nike, Ford, HSBC, Marmite, Crowne Plaza, Magnum, American Express and Three.