CASE STUDY
Munity
“I had a very good experience working with Raj on our value proposition. I liked the process and I love the outcome. I appreciate Raj’s patience, experience and professionalism and I am looking forward for the next opportunity to work with him.”
Gilad Zlotkin – Co-founder and CEO, Munity
Client
- Auto-tech start-up Munity’s in-car infotainment software solution was ready to go, but they didn't know how to talk about or sell their product
Need
- They needed to find clarity in how to communicate their software clearly, and develop a sales plan for targeting automotive companies
How we helped
- We ran a series of strategic comms workshops (1) value proposition & positioning (2) mission, vision, values (3) website content planning (4) sales and marketing collateral
- Helped Munity define their offer, with a set of core values/messages and produced all written content to get their start-up off the ground (email teaser, 1 pager - print and web, white paper, presentation, video scripts, VC presentation etc.)
Value to Munity
- Complete clarity in their business messaging to help get their company/product info across to prospects and other stakeholders
- A strong comms foundation to build from - key business statements, messaging hierarchy, product narrative, website content and a prospecting strategy with supporting sales material
CURIOUS TITBIT
This was WordUp’s first ever international trip! We got flown out to Tel-Aviv for 4 days, running workshops in the day and partying hard at night – it’s a hedonist’s paradise!