CASE STUDY
SAP
“Not only is Raj a great writer, he always gets the job done to the highest standard, whatever it takes. He’s experienced and is comfortable client facing as well as producing copy that is highly readable and engaging. I would highly recommend Raj to anyone looking for a hard-working, professional, intuitive copywriter.”
Tom Hall – Founder/ MD, Contented Brothers
Client
- Business software giant SAP needed a steady stream of product demo videos to promote their services
Need
- Video scripts planned, written and produced
- Promote SAP products and clearly demonstrate key messages including benefits
How we helped
- We developed a simple process - distributing data capture forms and regular calls with product managers around the world to gather relevant information
- We quickly developed a deep understanding of SAP products and transformed SAP’s technical-laden language into plain simple English that anyone could understand
Value to SAP
- We developed a process to coax the right information out of their global product team, to help us create clear product narratives
- Planned, wrote and delivered 100+ videos scripts (ready for our video partner to produce)
- We crafted each script into an engaging, easy to grasp narrative (that anyone could understand), to get their product messages heard loud and clear
Curious Titbit
Like many tech businesses, SAP have a techy corporate language that can seem impenetrable, and difficult to understand. Turning their words into plain, clear, simple English that gets them heard and understood is exactly the kind of work that turns us on!