CASE STUDY
Wood plc
“WordBrand did an amazing job for me on multiple occasions. As the Chief Technology Officer for a $10billion dollar organisation it’s important to have marketing and content gurus like WordBrand in my team. Loved working with WordBrand and so did the wider team. Highly recommend.”
Darren Martin – CTO – www.woodplc.com
Client
- Wood is a multinational engineering and technology consulting business, working in energy and materials
- They were launching a new initiative to embed nine new business-critical mobile apps in to their global field workforce
Need
- A comms strategy to communicate with internal stakeholders throughout the entire organisation, at every stage of the project lifecycle (awareness – deployment support)
How we helped
- Ran strategic workshops with Wood’s Digital & Technology team
- Developed a clear value proposition for ‘Connected Worker’ (overall project brand)
- Developed a series of comms strategies for ‘Connected Worker’ and for each of the nine separate mobile apps
- Full editorial calendar for content production (with key timings and milestones)
- Produced and delivered all content including articles, marketing collateral, graphics design and videos (including animation)
Value to Wood
- Clarity in their messaging and clear, engaging comms to various internal and external stakeholders
- A ready-to-go internal content marketing machine, producing a steady stream of high-quality content
- Content planned, produced and distributed on time and to the highest standard
Curious Titbit
We got to run our workshops with the Wood team at their fabulous new collaboration facility ‘CoLab’, up in Aberdeen. Running workshops along a 30-foot long whiteboard was quite simply – a dream.